Maker's Mark Secretariat Center (MMSC) has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide.
At the MMSC, our adoptable off-track Thoroughbreds receive everything they need to make a smooth and successful transition to a new career in our holistic, interdisciplinary system - the Horse Centered Reschooling Program. The holiday season is fast approaching. On #GivingTuesday, please help us give our horses everything they need to ensure a wonderful home and a successful second career.
Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to give back in impactful ways to the charities and causes they support.
92Y - a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back - conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University's Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.
For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (www.facebook.com/GivingTuesday) or follow @GivingTues and the #GivingTuesday hashtag on Twitter.